Thursday 13 September 2018
On May 20th, 1873, Levi’s invented a simple jean that would forever change the way people dress. For over a century, the 501® jean has been worn, torn, repaired, mixed, mastered and styled every way possible. Worn by generations – from workers to rock stars to Presidents – the 501® jean defines style and self-expression. The 501® jean has carefully evolved into a family of coveted fits, and with every second, it’s being continuously redefined across the globe.
In its 144-year-old history, the iconic 501® has become one of the most copied pieces of clothing in human history. It has progressed constantly – that’s one of its secrets – the reinvention has kept the 501® fresh and relevant. Playing into the current vintage craze, Levi's new updates bring us closer to a vintage 501®. Meaning, they’ve done the work for you: you no longer need to sift through vintage piles to find the perfect fit, because that perfect fit is now available off the shelf designed through a modern lens, with an authentic vintage look and feel.
“We are very careful when we touch the 501®and we do it with a lot of respect,” explains Jonathan Cheung, the Head of Design at Levi’s® Brand. “People have been altering their vintage 501® jeans for a snug, skinnier fit for years, so we followed that as inspiration and created a vintage-looking 501® Skinny.”
Visit Levi's store at Wrocław Fashion Outlet during Destination Denim to enjoy special offers lasting whole September!